2007年7月21日 星期六

7 Ds of Stakeholders in expressing a company

I read a book on essentials of Corporate communications yesterday.

It introduced 7 Ds with the intersection of three circles each on Power,Legitimacy and Urgency.It's a matter of identifying 7 key stakeholders.

1.Dormant
2.Discretionary
3.Demanding
4.Definitive
5.Dangerous
6.Dependent
7.Dominant


I just think that in our church lives and serving leaders,would there be all these 7 types in the three intersecting circles with the definitive one in the very middle,while the discrete ones of dormant,discretionary and demanding are on their own,with the dangerous,dominant and dependent ones in any two of the three intersecting circles ?



Try to draw it out in a piece of papers to see the result of the 7 Ds.

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