The new book, Green Recovery: Get Lean, Get Smart and Emerge from the Downturn on Top by Andrew Winston outline proven strategies that help companies survive today’s economic conditions—and prosper when the good times return.Green initiatives are no longer costly luxuries; they’re powerful recession-fighting,profit-making tools.
The book shows how leading companies are accelerating their green efforts to save money quickly and preserve capital that can be reinvested for future growth.It gives stories and frameworks and we'll learn how to:
Get smart:
Use value-chain data about products and supply chains for competitive advantage
Get creative:
Rejuvenate your innovation efforts by asking heretical questions such as "How might we operate with no fossil fuels?"
Get going:
Engage and excite employees to solve the company's, the customer's, and the world's environmental challenges
Green Recovery will help you engage people in new ways, unleash the power of green thinking to survive today’s turmoil, and chart a winning path to the future. Visit www.thegreenrecovery.com for more information.
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