6 Rules of Influence

The Rule of the Few--- Scarcity
The way to love anything is to realize that it might be lost.-- GK Chesterton--

The Rule of Directed deference ---Authority
Follow the expert -- Virgil--

The Rule of The Friendly Thief --- Liking
The main work of a Trial Attorney is to make the Jury like his client
-- Clarence Darrow--

The Rule of Truths are us --- Social Proof
Where all think alike,no one thinks very much -- Walter Lippmann--

The Rule of Hobgoblins of the mind --- Commitment and Consistency
It is easier to resist at the beginning than at the end. --Leonardo Da Vinci--

The Rule of The Old Give and Take --- Reciprocation
Pay every debt,as if God wrote the bill --Ralph Waldo Emerson--