How Much Americans Spend on Halloween

The National Retail Federation estimates that Americans will spend the following for Halloween in 2011:

Total Halloween expenses—$6.9 billion
(that's more than twice the amount Americans spent for Halloween in 2005)

Largest Halloween expense—$2.5 billion for costumes

Amount spent on candy—$2 billion

The research also shows that Halloween isn't just for kids anymore. In 2011 nearly 70 percent of adults plan to hold their own celebrations for Halloween.

Martha C. White, "Now That's Creepy: Americans Will Blow $7 Billion on Halloween," (9-29-11)